perspective

I’m a father of 3 young ones. Which means I’ve seen every Disney and Pixar movie made since 1943. One of my favorites is Ratatouille. A rat becomes a chef. In the climax of the movie, the feared critique Anton Ego is craving a little perspective. “Fresh, clear, well seasoned perspective.”

You can see the result of what he gets here.

Anton Ego says: “Not everyone can become a great artist, but a great artist can come from anywhere.”

Same goes for that fresh, clear, well seasoned perspective he asked for. And while I firmly believe that, I think that valuable, insightful, game-changing perspective can only come from the type of experience it’s rooted in. If I live in one town, in the same house for my whole life, my perspective is going to be different than that of someone who has lived in 3 or 4 towns, traveled extensively and led a life of exploration and discovery.

When you go and hire an agency, make sure they have perspective you want.